Pure Kauai

Pure Kauai's Mission Statement

To inspire our Guests to co-create a unique, soulful experience on an island of incomparable beauty and wonder and to proudly provide the best services and villas available.

To create a transparent, sustainable business on all levels. To increase Green tourism on the north shore of Kauai.

To provide all team members the opportunity to further their mastery in their respective areas.

Pure Kauai's Intention

For our Guests, Team, and Home Owners: To attract conscientious Guests who value the high level of service that Pure Kauai provides.


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Pure Maui

Pure Maui redefines luxury and spa travel by creating personalized guest experiences. 
After five successful years, the creators of Pure Kauai are proud to bring their unique, pampering services to the island of Maui. Pure Maui differs from the mega-resort experience in the warmth and care of our staff and the uniqueness of every guest’s adventure in paradise. Maui is a diverse land of extremes. From the gentle waters of Wailea to the lush waterfalls of Hana to the summit of Haleakala volcano at over 10,000 feet, Maui's beautiful environments are just waiting to be explored.

Your Pure Maui experience originates in the heart of exclusive Wailea, where the weather is mild and sunny, the snorkeling spectacular and the accomodations among the island's finest. The expert staff who will attend to you includes Maui’s best personal adventure guides, gourmet chefs, massage therapists, surf instructors, yoga teachers, fitness trainers and island healers all dedicated to helping you experience the vacation of your dreams and beyond.


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"Thank you so much for compiling the final invoice and for all the help throughout our booking and reservation process. We had a wonderful time - it is truly beyond words and surpassed all expectations! We are home now but my heart is still on Kauai - I'm already daydreaming about our next trip. Mahalo for a perfect vacation"-

“Pure Kauai is the only way to travel.”
Robert.V.  Charlotte, NC

“The best trip of my whole life. From hiking to the waterfall and massage with Ashley to our workouts with Phil to surfing with Travis to every single thing about the food—it was all great. I am so grateful to you. Mahalo.”
Jennifer G.  Los Angeles, CA

“Wow. We are still floating on our wonderful memories.”
Joey and Jean T.  Santa Barbara, CA

“We cannot wait to come back.”
Luann and Stephen W.  Aspen, CO

“Thank you so much for the fabulous, glorious, heart-filled 10 days in Kauai. You have touched my life and lifted me up.”
Alison M.  Aspen, CO

“The best – better that we could ever have imagined. Many thanks to the incredible staff. Pure Kauai is an outstanding experience with a group of spectacular people. Mahalo!”
Skylo and Cathy D.,  North Lake Tahoe, CA

We returned home to the “real world” yesterday. Robyn and I have never had such a week as we did with all of you. Each of you invited us into an experience that was beyond our every expectation. And although everything we “did” was amazing, and not just amazing but truly off-the-charts spectacular, it is who we met in the hearts of each of you that has left us breathless and already longing to return."
Jason H.  Grand Rapids, MI

Bio: Phil Jones

Phil Jones, Founder and CEO

Phil has over 30 years of experience in the travel industry. He founded and ran L.A. Ski & Sun Tours, one of the largest ski tour operators in the US that provided vacations for over 100,000 travelers during his tenure. He also owned the Muscle Truck Company, which built and rented mobile fitness facilities for movie celebrities to train while on location.
He is founder of Pure Kauai (2002) and part owner of sister company, Pure Maui (2006). Phil lives in Kauai with his wife, Ashley, and their two children.

Bio: Mary Gauba

Mary Gauba, Operations Manager

Mary is the glue that holds Pure Kauai together (and she keeps track of the money). She has lived in Aspen, New York, Southern California and Kauai – involved in tourism and customer service through her entire career. Her fun personality makes paying for your vacation almost as fun as your trip (as hard as that may sound). She lives in Kauai with her husband and their beautiful daughter.

Bio: Ryan Siebring

Ryan Siebring, President / Lead Host

From the age of three, Ryan was raised on Kauai. He has spent much of his life exploring his physical limits and challenging himself to succeed in life's most demanding adventures. As a former professional wakeboarder, Ryan was ranked in the top 5 in the world and held the title of U.S. National Champion in 1998. During his tenure as a professional athlete, Ryan spent seven years traveling to exotic locations to compete and teach clinics. This experience gave him invaluable insight into offering the Pure Maui vacation experience.

Ryan is a lifelong waterman and boatman. He's an avid surfer, tow-in surfer, and kiteboarder. He also holds a Commercial Captain's License and is certified in CPR certified and lifeguard training. Ryan majored in Business at the University of Hawaii and currently serves as the lead VIP host for Pure Hawaii. He has been host to visitors to Hawaii his whole life, sharing with them the spirit of Aloha.

Bio: Kristine McGowan

Kristine McGowan, Vendor Relations

Kristine was raised in Saudi Arabia and Northern California before landing on Kauai 28 years ago. Having worked in the hospitality industry for many years and exploring all that Kauai has to offer has made for a resourcefulness that guests and vendors can appreciate. Creating relationships, as well as R & D of the latest Kauai tours, is one of the best jobs ever! When she's not at Pure Kauai headquarters, she enjoys spending time outdoors with her husband and friends, especially if has to do with the beach, hiking, camping or paddling outrigger canoes.

Bio: Andrew Vastola

Andrew Vastola, Sales and Operations

Andrew was born and raised in Colorado. He has a diverse musical background, and worked as a professional recording engineer and drummer in Denver for over 10 years before deciding to mix things up and move to Kauai. He enjoys all things outdoors, and when he isn't at the Pure Kauai office or out with clients, you can likely find him down at Hanalei Bay with his son Berlin. He has traveled all over the US and Europe, and knows Kauai like the back of his hand. His great people skills, coupled with his travel, outdoors, and technical background make him a jack of all trades at Pure Kauai.

Bio: Justin Sudtelgte

Justin Sudtelgte, Kauai Host

At 18, Justin moved to Oahu from Oregon in search of warmer surf. While on Oahu, he received a degree in Biology from Hawaii Pacific University and worked as marine biologist for NOAA, and The National Marine Fisheries. In 2007 he moved to Kauai and has called it home ever since. Growing up with active parents, when Justin isn’t surfing, he enjoys running, hiking, yoga, jiujitsu, fishing and more. He is also a personal trainer through the National Academy of Sports Medicine.

Bio: Aaron Martin


Aaron Martin, Kauai Host

Aaron has facilitated thousands of world class vacations in his 15 years on Kauai. In 2002, he received a bachelor’s degree in Geography and has crossed five oceans under sail since then. His travels have brought him to over 40 countries on 4 continents. He is passionate about the natural world, surfing, and personal connection. His deep knowledge of Kauai tourism, attention to detail, and commitment to shared experience allows Aaron to make dreams come true. He looks forward to sharing the Aloha Spirit with you!EndFragment 

Bio: Flor Carmona

Flor Carmona, Accounting

Flor was born and raised in Mexico and she moved to Kauai in 2005 at the age of 25. She joined the Pure Kauai team in 2012. She has a Bachelor's Degree in Accounting and has worked extensively in the hospitality, banking and tax industries. Flor is currently working towards her CPA license in the state of Hawaii. She enjoys spending time with her son Nicholas and her daughter Victoria. They like spending family time at the beach as well as on the golf course with her husband Tom.